Claude Edward Elkins Jr.: The Man Behind Norfolk Southern's Success

Claude Edward Elkins Jr. is one of the very few personalities that inspired the local businesses. He came from a peasant’s family, struggled to find his way to higher studies, later worked at Norfolk Southern, and moved from a railroad entrepreneur to a full-time marketer and philanthropist.

If you want to learn from the living personalities and their struggle to build a career from scratch, then you should investigate the life of Claude Edward Elkins Jr.

Here is everything about Claude Edward Elkins Jr.’s life, career, success, and impression on the business world.

Claude Edward Elkins Jr.:

Claude Edward Elkins Jr. was born in Southwest Virginia. His parents were peasants in Virginia. Claude’s family migrated from the U.K.

He studied at the Multiple Insitutions:

• University of Virginia’s College at Wise
• Old Dominion University
• Harvard Business School, UVA Darden, and the University of Tennessee Supply Chain Institute.

His education helped him learn marketing, management, and business studies. Claude Edward adopted the principles of hard work, discipline, and self-awareness. He studied for a Bachelor of Arts to complete graduation.

After that, Claude Edward Elkins Jr. decided to complete an MBA in learning marketing and business management. He also learned leadership skills at Harvard.

He holds multiple degrees and master's. He completed a B.A., an M.B.A., and a management certification.

Claude Edward Elkins Jr. Career:

Claude Edward Elkins Jr. started his career in 1988. He joined Norfolk Southern and started his professional career as a conductor.

His leadership skills and business mindset helped him to grow. He became the Executive Vice President & Chief Commercial Officer at Norfolk Southern.

He spent 30 years of his life working for Norfolk Southern. He established a million-dollar career. Caulde also made significant contributions to society.

Claude Edward Elkins Jr. and Norfolk Southern:

Claude Edward Elkins Jr. began his career with Norfolk Southern. He worked as a road brakeman. Within 30 years he rose to the position of Executive VP & Chief Commercial Officer.

He is still working with Norfolk Southern.

Claude Edward Elkins Jr. explains that his career at Norfolk Southern helped him explore leadership skills. He put everything into Norfolk Southern to make it big in the industry.

He worked in multiple positions, such as conductor, locomotive engineer, and yardmaster. He can spend as much time as he wants at Norfolk Southern.

Claude Edward Elkins Jr.’s career also helped him earn more than a million-dollar fortune.

Claude Edward Elkins Jr. Leadership:

At Norfolk Southern, Claude Edward Elkins Jr. displayed excellent leadership skills. Under his command, the Norfolk Southern expanded its business throughout the U.S.A.

Norfolk Southern Corp is worth more than $73.45 billion. It is expected that Union Pacific will spend $85 billion to acquire Norfolk Southern.

Claude Edward Elkins Jr. and Marketing:

Claude Edward Elkins Jr. adopted modern marketing strategies. He hired a team of professional marketers to build trust and increase the number of clients for Norfolk Southern.

Claude’s marketing strategies include print media, social media marketing, SEO, digital marketing, pull marketing, AI automations, deep analysis, and growth hacking.

Claude Edward Elkins focused more on building trust and relationships with the customers. He used competitive strategies to outsmart competitors.

Claude Edward Elkins Jr. as Executive Vice President and Chief Commercial Officer:

Claude Edward Elkins Jr. is the acting EVP and CCO at Norfolk Southern.

As Norfolk Southern expects a merger with Union Pacific, it is possible that Claude will retain his role or move to a new business.

It was Claude’s efforts that listed Norfolk Southern as a Fortune 500 company.

Claude Edward Elkins Jr. Net Worth:

Claude Edward Elkins Jr.’s estimated net worth is $10 million. It could have been more, but he has spent a lot of money on charity and donations.

Claude’s net worth also comes from the multiple social and business ventures.

He also gets paid to speak at events. His inspiring story and motivational notes attract the audience.

Claude Edward Elkins Jr.’s Philanthropy Work:

Claude Edward Elkins Jr. worked as a businessman and empowered communities.

He helped multiple organizations to gain traction and funds.

Claude Edward Elkins Jr. funded the following institutions: 

• The TTX company
• The Georgia Chamber of Commerce
• The East Lake Foundation
• The National Association

Claude Edward Elkins Jr.’s Legacy:

Claude Edward Elkins Jr. displayed remarkable skills throughout his career.

He also displayed how sticking to one company can help you grow faster than switching to multiple organizations.

His loyalty to Norfolk Southern not only helped me reach the top position but also helped the business to grow faster.

What Should Marketers Learn from Claude Edward Elkins Jr.?

A marketer should learn how automation, the latest technologies, and a scientific approach change the future of a business.

Claude Edward Elkins Jr. also explains the power of strong relationships with clients and customers.

He treats both B2B and B2C with transparency. Claude’s business success also forces you to learn business, management, and marketing.

Conclusion:

Claude Edward Elkins Jr.’s life is an example of how hard work and dedication return big favors. He became the Executive Vice President and Chief Commercial Officer at Norfolk Southern due to his loyalty, leadership, marketing, and decision-making skills.

Learn from the life of Claude Edward Elkins Jr. to understand how important it is to stay loyal and grow at the same time. He is a dedicated mastermind behind Norfolk Southern.

Claude Edward Elkins Jr. FAQs:

Who is Claude Edward Elkins Jr.?

He is the acting EVP and CCO at Norfolk Southern.

Which degree does Claude Edward hold?

He holds a bachelor's in English, a master's in economics, and an advanced management certification.

When did Claude Edward Elkins Jr. become a road brakeman at Norfolk Southern?

He joined Norfolk Southern in 1988.

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Workday 2026R1 Release Overview: Key Updates, Enterprise Impact, and Testing Priorities

Enterprise platforms are constantly being updated in a structured manner, requiring rigorous validation. Workday 2026R1 brings significant updates that impact HR, Finance, Payroll, and Reporting domains.

This release is more than just adding new functionality. It impacts operational workflows and business processes.

It is essential to assess system impact early on to avoid disruptions.

A structured readiness approach is necessary to ensure stability and business continuity throughout the update process.

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1. Core Functional Updates Across Modules:

Workday 2026R1 brings enhancements to Human Capital Management and Financial Management.

There are a few workflow updates that make it easier to complete tasks and route approvals.

There are a few background logic updates that may impact the flow of transactions across stages.

Even managed system updates can impact custom business processes.

It is essential to assess how these updates fit into current business processes.

2. Configuration and Integration Considerations:

Technical changes in this release could affect integrations and calculated configurations.

Companies with custom reports should perform structured impact analysis.

There may be some impact on data mapping and API responses due to changes in backend logic.

Small differences in integration may lead to inconsistencies in reporting.

It is important for companies to verify that integrated systems are functioning properly.

3. Reporting and Compliance Alignment:

Workday 2026R1 has reporting enhancements that could affect dashboards and compliance reports.

Changes in data visibility or calculation formulas could affect executive summaries. Financial and people leaders rely on accurate reporting for financial planning and compliance.

Security role validation should ensure that proper access rights are in place.

Companies with global operations should check compliance-related configurations to avoid regulatory risks.

4. Readiness Planning and Risk Management:

A readiness framework helps in the smoother adoption of the release.

Sandbox testing should precede production enablement.

A readiness checklist helps in tracking the progress of configuration reviews and validation.

Ownership and timeline management help in avoiding last-minute surprises.

Proactive management turns the release into a controlled transition from a risk event.

5. Testing Priorities Before and After Deployment:

Despite the fact that a business-critical workflow is often more important, it must be tested with priority. Regeneration testing should focus on the new and old functionalities simultaneously.

Integration testing should target data integrity between integrated systems. Security testing should target role-based permissions and approval routes.

After the go-live, live transaction monitoring helps in the early detection of issues

6. Opkey’s Advisory Approach for Workday 2026R1:

Internal testing teams may be affected by Workday updates. Opkey is a No-Code Test automation platform with agentic AI capabilities, aimed at making enterprise application lifecycle management easier.

The agentic AI-native framework of Opkey is based on a central orchestration agent, which is further supported by specialized AI agents and micro-agents.

The platform is based on a purpose-trained AI model, which is developed by analyzing enterprise process data and in-depth implementation knowledge.

The platform enables organizations to identify inefficiencies and testing gaps early on.

Conclusion: 

Workday 2026R1 offers tangible improvements but also operational risk if not managed. Enterprises should consider the release as a structured program, not just an upgrade.

Careful impact analysis and strict regression cycles shield daily business.

By embracing Workday testing automation, organizations can feel comfortable adopting new functionality while protecting business-critical processes.

Validation helps ensure correct reporting and secure configuration.

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Growth Enterprise Market: The Ultimate Guide to Fuel SMEs Innovation and Expansion

The Growth Enterprise Market is a popular secondary board to list a company as public. It represents the Stock Exchange of Hong Kong. The Hong Kong Growth Enterprise Market (HKEX), China’s ChiNext (Shenzhen), and Kenya’s Growth Enterprise Market Segment (GEMS) follow this board strategy.

The board is responsible for managing companies that fail to maintain a track record and profitability.

It helps startups, SMEs, and visionaries to help with scaling. It also ensures the capital flow to ensure annual growth.

The journey to becoming a brand is full of financial hurdles and fraught. Funds are required to scale your business.

But traditional bank loans come with strict collateral requirements, restrictive terms, and high interest rates.

Startups often struggle to meet bank loan requirements. Venture capital and private equity are available options, but they require equity and operational control.

Another headache is listing in traditional stock exchange. The high financial requirements, length of process, market capitalization and multi-year track record are necessary to list on stock exchanges.

This is where small businesses and startups look for alternative ways to generate capital to scale their business.

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In this situation, Growth Enterprise Market (GEM) becomes a helping hand.

GEM provides an easy public funding infrastructure.

With the support of Growth Enterprise Market, startups and SMEs can easily raise capital and build credibility. It finds investors who are interested in investing in startups and SMEs.

For a business owner and SME, it is necessary to understand everything about the Growth Enterprise Market.

Growth Enterprise Market:

Growth Enterprise Market works as a secondary market or an emerging market board. It is a specialized and regulated segment of the stock exchange.

The goal of GEM is to cater to the needs of brands and businesses. It supports technology, innovation, manufacturing, and biotechnology.

In multiple countries, GEM works in different ways. The usual work of GEM is to recognize economic patterns and rising businesses.

It also discovers the opportunities to raise large amounts of capital and technology for innovation.

Businesses that do not cater to the needs of the traditional stock exchange choose the GEM as an alternate market. It works as an alternative to the stock market for SMEs and startups.

Growth Enterprise Market (GEM) uses "let the market decide" and "buyer beware" philosophy.

"Buyers Beware" and "Let the Market Decide":

Growth Enterprise Market (GEM) works on the philosophy of "buyer beware" and "let the market decide."

It works differently from traditional boards and focuses more on regulatory philosophy.

What do "Buyers Beware" and "Let the Market Decide" mean?

It represents the fact that exchange does not assess the commercially viable, success, and profitability of the startups.

The focus of GEM is to analyze disclosure and transparency. GEM rules and regulations help startups flourish and scale.

The secondary market provides comprehensive data on startups and SMEs, such as business plans, R&D expenditures, and business history.

It is the sole responsibility of the investor to evaluate the risk and decide if they want to be a part of startups or not.

Advantages of Listing on a Growth Enterprise Market (GEM):

There are several advantages of listing a company on the Growth Enterprise Market.

Here are the notable advantages:

1. Entry Barriers and Financial Thresholds:

The Growth Enterprise Market (GEM) offers easy accessibility. Where other exchanges require years of business history, audit reports, and steady income streams, the GEM focuses more on momentum and potential.

Businesses can use alternative metrics to qualify for GEM. These metrics include market capitalization, operational flow, and research and development (R&D) spending.

The progressive approach of GEM helps startups to easily raise capital through stock market investments.

2. Listing Costs and Streamlined Timelines:

Going public is expensive. The mainstream IPOs cost massive fees, regulatory delays, and legal costs.

The Growth Enterprise Market listing is much cost effective and faster compared to main board IPOs.

The thorough regulatory paperwork and lower initial fees put less burden on SMEs and startups.

3. Institutional and Accredited Investors:

Listing your business of recognized Growth Enterprise Market (GEM) opens the doors of institutional investors, mutual funds, retail investors, and the major ecosystem.

The movement from private to public listing increases the startup's credibility.

This way, startups secure funding without relying on angel syndicates and private equity firms.

4. Brand Prestige and Corporate Credibility:

Listing your startups on a secondary stock exchange raises their credibility drastically. It requires massive audits and corporate governance.

This creates transparency. Partners, suppliers, and clients trust publicly listed companies more than non-listed firms and startups.

This increases the international partnerships and B2B contracts.

5. Talent Acquisition and Employee Retention:

It is tough to hire top-tier employees in competitive industries like biotech and tech. Public listing your startup creates highly attractive, employee share ownership plans and liquid stock options.

Public equity always attracts skilled talent and top executives.

Global Spotlights on Growth Enterprise Markets:

The concept of GMEs remains the same across countries and continents. The Growth Enterprise Market adopted local regulations, economies, and national goals.

The Hong Kong Growth Enterprise Market (HKEX):

The Hong Kong Growth Enterprise Market was formed in 1999. It is based in Hong Kong. It was formed to make it Asia’s Nasdaq.

It focuses on funding technology companies during the AI and dot-com era. It has more than 267 companies worth HKD 40 billion.

• Timely Disclosure: The Hong Kong Growth Enterprise Market requires startups to disclose past business history as well as plans. It is a must for every business listed in GEM to compare half-yearly business progress against the first two financial years. Startups must publish quarterly accounting reports.
• The GEM Sponsor Scheme: The GEM Sponsor Scheme requires the applicant to meet the eligibility criteria. Sponsors are required to conduct due diligence. It is necessary to find out if the startup has made every effort to make all proper disclosures.

SMEs or startups must maintain the relationship with the sponsor for the first two years.

The 2024 HKEX Reforms:

HKEX made significant reforms in 2024. It has introduced new eligibility tests, such as HKD 30 million in R&D expenditure and HKD 100 million in revenue.

China’s ChiNext in Shenzhen:

China’s ChiNext works under the Shenzhen Stock Exchange. It was launched to support innovation and entrepreneurship.

ChiNext focuses on the independent innovation capabilities of growth-oriented start-ups.

ChiNext still works on traditional profitability criteria. It still supports development in the technology sector.

Kenya’s Growth Enterprise Market Segment (GEMS):

Kenya’s Growth Enterprise Market Segment (GEMS) works under the Nairobi Securities Exchange (NSE).

It supports East African startups and SMEs. It helps businesses raise capital to scale in the market.

Flame Tree Group Holdings Ltd and Homeboyz Entertainment PLC are working under GEMS.

Kenya's GEMS Requirements are:

• Share capital of 10 million Ksh, with no less than 100,000 shares in issue.
• 1/3 non-executive directors.
• Directors and auditors must confirm the availability of the working capital for at least 12 months.
• At least 15% of the issued shares must be available for trade by the public.

How To List Your Startups or Business in the Growth Enterprise Market:

Listing your business on Growth Enterprise Market (GEM) requires planning, a legal framework, and an organizational shift.

Here is how you can take your SME to publish with GEM:

Appoint a Nominated Advisor (NOMAD) or Sponsor:

It is a must for SMEs to hire a GEM Sponsor (in Hong Kong) or Nominated Advisor (in the UK's AIM or Kenya's GEMS).

The sponsor acts as the guide, legal chaperone, and financial architect. The sponsor or Advisor is responsible for the GEM to confirm whether your company is fit for listing or not.

Establishing a Corporate Governance Base:

It is a must for every startup to establish a strong corporate governance structure. Regulatory barriers are often higher at GEM.

You must Appoint independent accountant, an executive director, a non-executive director, and an audit/remuneration committee.

Prospectus and Documentation:

Your team must draft a listing prospectus.

Your documents must declare past business history, future business plans, health metrics, and risk factors.

GEM will review everything with the local Companies Ordinances.

The Public Offering and IPO Launch:

After getting approval on the prospectus, your company can initiate a public offering.

Partnered brokerages and NOMAD are responsible for marketing shares to institutional and retail investors.

Post-Listing Obligations:

GEM has strict post listing compliance.

Your business must adhere to the rules and publish quarterly reports. GEM monitors securities and can take disciplinary actions if your company breaches the GEM Listing Rules.

Risks of Growth Enterprise Market (GEM)

GEM offers incredible opportunities and benefits, yet there are risks that you must understand.

Market Volatility:

Small-cap markets are highly volatile. Startups and SMEs are small companies compared to dividend-paying companies.

The news, macroeconomic shifts, and R&D breakthroughs often disturb the stock price. Investors are required to conduct due diligence before investing in startups and SMEs.

Scrutiny and Dilution:

Taking your company public means disclosing business affairs to the public. It also attracts public and regulatory scrutiny.

Quarterly reports add another burden. It is costly to maintain the relationship with GEM sponsors. Issuing shares also leads to equity dilution.

The investor protection rules and strict governance often try to mitigate risks.

Growth Enterprise Market (GEM) vs. Main Board:

GEM works as a secondary market to list businesses on stock exchanges. It is different from the main board in multiple ways.

Here are the major differences between Growth Enterprise Market and Main Board:

Feature	Main Board Listing	Growth Enterprise Market (GEM)
Target Audience	Large, mature, established corporations	SMEs, early-stage tech startups, and high-growth innovators.
Profit Track Record	3 years of steady profits.	2 years of operating cash flow
Minimum Market Capitalization	High thresholds such as HKD 500 million or higher.	Lower, more accessible thresholds such as HKD 250 million under new R&D tests.
Post-IPO Lock-up Period	Generally shorter, up to 6 months for primary shareholders.	12 to 24 months to ensure stability and founder commitment.
Reporting Frequency	Standard half-yearly and annual reporting.	Stricter and quarterly reporting
Public Float Requirements	Higher percentage with thousands of retail shareholders.	Lower float with smaller shareholder base

Conclusion:

The Growth Enterprise Market (GEM) created a framework that attracts SEMs to raise funds and build long-term expansion strategies.

It democratizes the stock market. The secondary boards act as a bridge between the startups and investors.

GEMS in Nairobi, and ChiNext in Shenzhen, focus on business growth as well as transparency and regulations.

If you are ready for strict governance and radical transparency, then you should choose The Growth Enterprise Market (GEM) to make your company public.

FAQs:

What is The Growth Enterprise Market?

The Growth Enterprise Market (GEM) is a secondary board to build connections between startups and investors.

What is a Nominated Advisor (NOMAD) or GEM Sponsor?

NOMAD or GEM Sponsor handles financial and legal work for the startups. They are responsible for due diligence and the prospectus.

Can I move my company from a GEM to the Main Board?

Yes. After stabilizing your business and revenue, you can move it to the main board.

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The Following Data were Reported by a Corporation.

Have you ever received an email with the title “The following data were reported by a corporation”? If you are running an online business or a digital marketing business, then you may have already seen clients complaining multiple times. Sometimes it is about the report you submitted, or sometimes it is about the structure.

Businesses’ monthly, quarterly, and annual reports also trigger “The following data were reported by a corporation” emails. You or someone in your team will receive this email only when there is a problem with the data or understanding.

Most of the time, corporations do not bother to dig deeper into your data. It is your job to convert data into reports that are easily understandable by the corporation.

If you are analyzing big data, then your responsibility also becomes bigger. At the same time, manual data interpretation can cause errors. You should use modern technologies like charts, stats, and AI tools to manage data easily.

Here is everything that you must understand about why you may face the following data were reported by a corporation issue and how to fix it.

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The Following Data were Reported by a Corporation:

More than 90% CFOs struggle to understand raw data. They require structure format to understand stats and reports easily.

You cannot put everything in MS Excel and expect your CEO to understand it.

Instead, you need to use multiple tools to make data understandable.

The following data were reported by a corporation:

• eMail correspondence
• Financial reports pdf
• SEC 10-K filings
• Industry reports
• Call transcripts

Corporations report data which in unstructured, lacks consistency, and is irrelevant.

IBM reported that almost 80% data is unstructured. eMails, internal messages, business presentations, and memos are examples of unstructured data.

The unstructured data creates problems. It misinterprets trends that are crucial for the company. It often causes delayed reporting.

Unstructured data is full of errors that need to be rectified. Without optimizing unstructured data, you waste operational spending on poor decisions.

Let’s understand this with the following example:

$13,000 Data Mistake:

A quarterly report shows 40% spike in the damaged shipment, which makes the CFO panicked. The company spent $13,000 on arranging new packaging protocols.

But the real problem is that a new reporting app can log incidents. Yet the damage rate hasn’t changed.

This happens when data lacks context.

Understand Corporate Share Data:

In corporate data, numbers mean a lot.

Corporation reports the following share capital data:

• Authorized shares
• Issues shares
• Treasury stock
• Outstanding shares

Let’s understand these in detail.

Authorized vs. Issued Shares:

Authorized shares mean the maximum number of shares authorized for the organization to issue legally.

Issued shares mean the portion of authorized shares issued to investors.

For example, if 1,000,000 share authorized and the company issues 800,000 shares, the 200,000 shares stay in reserve.

Outstanding Shares vs. Treasury Stock:

Outstanding Shares = Issued Shares – Treasury Stock

For example, if a company issues 800,000 shares and repurchases 100,000 shares, that means the outstanding shares are 700,000.

This report matters as it is necessary to make financial decisions.

• Determine EPS
• Impact on Market Capitalization
• Affects on dividend calculations
• Influences voting power

According to the Financial Accounting Standards Board (FASB ASC 505), treasury stock is deducted from the equity of shareholders.

AI Data Management:

In the modern world, AI is there to help you manage data effectively.

Rather than unthinkingly using AI for financial decisions, organizations should build a data foundation.

There are 7 components of AI Data Management:

Organizations are using AI governance with ISO/IEC 42001.

AI Turning Corporate Data into Strategic Intelligence:

When the following data is reported by a corporation, AI tools use it to check and review the reports.

Natural Language Processing:

AI scans your annual filings data to find out key financial figures.

It detects shifts in risk languages and analyzes the sentiment in management discussions. It also compares the data tone across quarters.

AI can easily flag discrepancies like uncertainty and headwinds.

Predictive Modeling for Investment Decisions:

The AI’s job in data is to evaluate historical earning trends, cash flow stability, sector benchmarks, and market sentiment.

Based on this data, it helps in making investment decisions.

If the value exceeds the market price, then AI identifies the potential opportunities before the market reacts.

Real-Time Dashboards & Prescriptive Analytics:

AI not only analyzes what happens and what you should do, but it also monitors key metrics like EPS, price-to-earnings ratio, dividend yield, and payout ratio.

It displays everything in a clean dashboard to make the data easily understandable.

AI Detects Red Flags:

AI can automatically detect red flags in your data, such as:

• EPS inflation and share buyback
• Share dilution
• Unsustainable dividend payout ratio
• Asst sale distortions

Risks of Shadow AI and Governance Matters:

Gartner reported that organizations suspect their employees are using unauthorized AI tools, which is data security and compliance risk.

Shadow AI can lead to risks of data leakage, regulatory violations, financial modeling, and inaccurate forecasts.

This is where you need ISO/IEC 42001. It addresses the issues with clear AI governance frameworks, risk assessments, active monitoring, documented oversight and ethical controls.

When the following data were reported by a corporation, it is the governance body that ensures that numbers are reported responsibly.

AI Implementation Gap:

Companies often struggle to utilize AI in financial analysis. Here are the ways you can overcome the AI implementation gap.

Define Clear Business Objectives:

Defining goals and business objectives is the first step before deploying AI.

Ask yourself:

• What decisions should this data inform?
• Who needs access?
• What KPIs matter most for the organization?
• How will ROI be measured?

Integrate Multi-Source Data:

Integrate data from multiple sources. Combine data from balance sheets, income statements, cash flow reports, market trading data, industry benchmarks, and earning call transcripts.

Use machine learning and NLP to combine and match data.

Leverage Low-Code Platforms:

Take advantage of codeless platforms to manage data efficiently.

Using low-code tools will reduce deployment time, IT errors, and engineering costs.

Low or zero-code tools help finance teams customize dashboards with vibe.

Engineering Discipline:

Discipline is required at every step. Use best practices to control versions for AI models.

Document data transformation logic and human oversight. Regularly audit comparisons to match data.

Advantages of AI-Driven Corporate Data Analysis:

AI-Driven corporate data analysis saves time, money, and effort.

When the following data were reported by a corporation and analyzed correctly, it provides measurable benefits.

Efficiency gains:

AI helps in making decisions 5 times faster. It reduces manual errors and automates anomaly detection.

Cost Reduction:

AI reduced the cost as it avoids unnecessary operational changes. It also prevents compliance penalties and detects fraud.

Strategic Insights:

AI identifies undervalued acquisition targets. It is necessary to forecast capital requirements. You can analyze competitors’ benchmarks and sector-wide trends.

Conclusion:

The following data were reported by a corporation, which is the term mostly used when CFOs report data. It is where they set the strategic narrative.

Organizations that build AI infrastructure to prioritize governance can easily align analytics with goals. This improves the value of qualitative and quantitative analysis.

FAQs:

What is “the following data were reported by a corporation”?

It is the term often used when you send or receive data within the corporation.

What is ISO/IEC 42001?

It is the global standard for AI management systems. It is required to ensure risk monitoring, accountability, documented governance, and AI deployment.

What are the risks of AI in corporate data analysis?

The poor data quality, unstructured data, lack of governance, shadow AI, and over-reliance are the risks of AI in corporate data analysis.

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How to Start a Successful Online Shoe Store?

Do you eat, sleep, and drink slick kicks or fancy footwear?

If your passion has always been all things shoe, starting an online shoe store can be the logical next step for you.

The global footwear market is growing at an impressive and significant rate. That makes opening an online shoe business a potentially lucrative business idea.

Owning an online footwear store requires planning, research, and hard work.

If you need some guidance, read on for tips on how to start a successful online shoe store:

How to Start a Successful Online Shoe Store?

Identify a Profitable Niche

If you think about retail stores and their history, many retailers worked on the principle of more is more.

Being a one-stop shop held appeal because you could offer customers everything they needed under one roof.

Take Walmart Inc., for example; it is a multinational retail corporation that operates a chain of hypermarkets and discount department stores in America and other countries.

You can buy anything from tires to toothpaste and everything in between.

Online stores don’t need to play by those rules. In fact, many niche stores that sell to one specific market are highly successful.

Identify your footwear niche and take it from there.

Target Market

Once you know what footwear you will be selling, the next step is to gain a deeper understanding of your target market.

Knowing your audience better than they know themselves can help you position your brand in the right digital spaces to boost sales and increase brand awareness.

After that, research market trends and find out what is popular and trending in that niche shoe sector.

With this valuable data, you can design AI-powered marketing campaigns to engage and excite your target audience.

Fulfillment Strategy

For your online shoe store to be successful, you will need a well-defined footwear order fulfillment strategy.

Some of the essential components of a good strategy are real-time tracking, efficient warehousing, automation, and accurate picking and packing to ensure that the right designs and sizes are shipped.

When choosing packaging materials, select materials that will protect shoes during transit.

The right materials will depend on various factors, including type and weight.

Partnering with a reputable and experienced fulfillment partner is a must!

Analyze Competition

A thorough competitive analysis can help you position your online shoe store more effectively.

Be sure to focus on your competitors’ strengths and weaknesses, which will allow you to identify the different ways to help your new business stand out and offer unique benefits to customers.

Evaluate their products, pricing strategies, and return policies.

Study their website design, user flow, and customer service terms and conditions.

Once you thoroughly understand them and their marketing tactics, you can find gaps in their offerings that your business can fill.

Set Clear Goals

Establish clear, well-defined, measurable goals. They are essential for tracking progress and making better decisions.

Set goals when setting up your online shoe business, factoring in both short and long-term objectives. 
One of the most important goals is sales-related.

Determine the number of new customers you want to attract each month and plan a timeline for introducing new lines.

Your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-Bound. That will help you stay focused and inspired as your business grows.

Conclusion:

Opening an online shoe store offers multiple benefits.

Leverage digital marketing, e-commerce platforms, and social media to reach a larger audience and reduce advertising costs.

Use the above guide to help make your shoe-selling dreams a reality.

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Donkshakers Guide: Unveiling path to Success

Donkshakers is a news and myth-busting platform. It is a website to experience knowledge, skills, creativity, and strategy. As a multi-niche platform, the official Donkshakers website is more than a micro-niche site. It publishes expert guides, reviews, articles, and tips to improve business, lifestyle, music, health, law, fashion, travel, food, technology, and entertainment.

The Donkshakers is for every person trying hard to make their way to success. No matter if you are doing a business, working in a company, or a social media influencer, Donkshakers has something for everyone to be better.

Donkshakers is popular in the USA, UK, and Canada. Yet, it is accessible worldwide.

Donkshakers Guide: Unveiling path to Success

Let’s find out everything about Donkshakers.

Key Takeaways:

• Donkshakers find online myths and bust them with expert researchers.
• The Donkshakers reviews websites, software, companies, services, and products in different niche markets.
• The official Donkshakers forum is the best place to connect with like-minded people.

What is the Donkshakers?

Donkshakers is a multi-niche platform.

Where other websites only publish news, Donkshakers research the truth behind the resources. It has a dedicated team of fact-checkers to filter original news.

Donkshakers is more than a news platform. It publishes necessary information about business, technology, lifestyle, music, health, law, fashion, travel, food, and entertainment. Its user-friendly design appeals to regular visitors.

Influencers, marketers, and readers share the most valuable news on social media platforms like Facebook, Instagram, Pinterest, and LinkedIn.

Origin and History of Donkshakers:

According to Whois, the Donkshakers website launched in December 2024. Its headquarters is in Burlington, Massachusetts. The website went viral with its extensive content and myth busting solutions.

The Donkshakers was designed to review musical software and social media updates. But, within the first week of its establishment, the platform moved to a multi-niche platform.

Its new design and topics appeal to a wider audience.

Donkshakers explains the ways to build business, improve lifestyle, follow fashion, and enjoy travel and entertainment. It hires expert writers from major publications to write viral news.

Features of Donkshakers:

Donkshakers.com offers more than you can expect. Its responsive design supports every device.

Donkshakers also appeal to online gamers, developers, and marketers. Here are the features which make Donkshakers popular.

User-friendly Platform:

Donkshakers is a user-friendly platform. It is accessible on multiple devices. You can access it anywhere in the world.

Business Guides:

Business is a major topic on Donkshakers. The website reviews online businesses and their services. It compares multiple businesses in the local area. It is an easy way to help users find the most suitable business according to their needs.

Donkshakers also publish tips and ways to improve business. Its marketing strategies are effective.

Lifestyle:

Donkshakers has a dedicated Lifestyle section. Under the “Lifestyle” section, it publishes tips to improve home, food, health, and social connections.

The platform has extended Lifestyle into Fashion, Travel, Health, and Good sections.

Technology:

Donkshakers also reviews technology trends. It writes about artificial intelligence, the metaverse, machine learning, coding, development, software, and hardware.

The platform hires developers to write helpful guides and reviews.

Law News:

Donkshakers publish local law news. It has reviewed lawsuits, law firms, and recent changes in local business laws.

The official Donkshakers platform published the latest news about the New York Times lawsuit, the Bench Craft Company lawsuit, the 23andMe lawsuit, and the Verizon lawsuit settlement.

Travel News:

The Donkshakers has a dedicated travel tips and news section. It publishes interviews of travel influencers.

The website also publishes reviews of travel services like Booking, Expedia, Airbnb, and Hotels, etc.

Entertainment:

Donkshakers also publish entertainment articles and news. Its “Entertainment” section is the home of IPTV and cable TV services. It reviews local news and entertainment channels.

Donkshakers Forum:

The Donkshakers forum is the place where users engage with admins and content creators. Users leave their questions, and writers publish the best solutions. It is a free community to help users.

Donkshakers Pros and Cons:

Donkshakers is a new website. As a new website, it faces some challenges.

Pros:

• Multi-niche: Donkshakers is a multi-niche platform. It publishes content that appeals to business, tech, and lifestyle audiences. You can also find health and travel tips. Its entertainment section is full of exciting content.
• Accessibility: Donkshakers is accessible on every device with an internet connection. You can access it in any part of the world. It is available for every user without registration.
• Helpful Community: Donkshakers is a helpful community of experts and audience. Both engage with each other to make the platform a better place for users.

Cons:

• Lacks Finance Content: Donkshakers do not publish finance tips or news. It is not the ideal platform for a finance audience.
• Low Trust Score: Donkshakers.com has a low trust score. I checked the website on Scamadvisor, and it displayed the trust score of 41 out of 100.
• Content issue: Donkshakers experts are trying to cover every topic. Yet it lacks complete coverage of major topics.

Conclusion:

Donkshakers is a platform for readers. It is a place to learn business strategies, tech news, reviews, and how-to guides. You can learn ways to improve your lifestyle, health, and travel experience.

Donkshakers FAQs:

What is Donkshakers.com?

Donkshakers.com is a free website to get the latest updates.

Is it safe to access Donkshakers?

Yes. It is a safe website.

Who should visit Donkshakers.com?

Business, tech, and lifestyle users should visit Donkshakers.

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Crowdfunding: 5 Types of Successful Crowdfunding Campaigns

Do you need funds for your business? If yes, then crowdfunding is one of the easiest ways to raise money. With your crowdfunding campaign, you can collect targeted funds from a huge number of people on popular crowdfunding platforms. It is the most common way to raise funds for startups and beginners.

Crowdfunding campaigns are a popular way to raise funds for online business, research, social causes, and awareness.

But, before you launch a crowdfunding campaign, here are things that you must understand.

Crowdfunding: 5 Types of Successful Crowdfunding Campaigns

Key Takeaways:

• Crowdfunding is the way to raise funds for a business or social cause.
• The global market value of crowdfunding will cross $1.05bn in 2025.
• Donations, awards, investment, credit, and crowd factoring are the most popular types of crowdfunding campaigns.

Crowdfunding:

Crowdfunding is an English term that refers to pooled funding, usually done through online platforms, in which small contributions fund a specific project or initiative. The global market value of crowdfunding will cross $1.05bn in 2025.

To receive funds for your project, you do not need to go to the bank or attract investors in other ways.

You can do this with your device online.

Your task is to describe your project in detail, write a specific amount, write down how much money is needed for a particular process, and publish your startup.

Now crowdfunding is especially popular in America because it is a unique opportunity to get funds for your idea.

Therefore, crowdfunding app development is especially popular now. It is the process of creating special platforms that help collect funding.

Their earnings consist of receiving commissions and other payments.

Types of Crowdfunding:

Types of crowdfunding

In recent years, crowdfunding has grown in importance as an alternative investment method, and it continues to do so. Next, we will describe 5 existing types of crowdfunding.

It should be noted that their classification does not depend on the type of project financed but rather on the remuneration the investors receive for each project.

If you want to start with any of these investments, we leave you with a list of the main platforms for each crowdfunding type.

First, it is worth highlighting two types of crowdfunding, or rather two groups of crowdfunding models, distinguishing those that offer the participant a financial return from those that do not.

Knowing which of the existing crowdfunding models to choose is important before moving forward, as it could affect the course of the project.

1. Donation:

This type of crowdfunding is characterized mainly by the fact that the people who contribute funds to the project do so completely selflessly.

Investors or donors do not expect any reward for their donations.

Therefore, donation crowdfunding is mainly directed toward social or charitable projects such as natural disasters.

This is why projects are usually limited, usually around 3 months.

With the rise of social media, donation crowdfunding campaigns have become increasingly accessible and have helped to democratize philanthropy.

Through donation crowdfunding, individuals and organizations can tap into a global network of supporters who share their values and beliefs.

In addition to funding social and environmental causes, donation crowdfunding can support cultural and educational initiatives.

2. Crowdfunding Award:

In this case, contributors of funds, that is, investors, receive some reward for the money invested, whether it be a product or a service.

Thanks to reward crowdfunding, both project promoters and investors benefit. It allows promoters to pre-test or launch their new product or service under implementation.

On the other hand, fund investors can receive said products or services at a lower price.

This approach not only helps fund the project but also helps build a community of supporters who are invested in the campaign's success.

Reward crowdfunding has proven an effective way for entrepreneurs, artists, and other creative individuals to bring their ideas to life and engage with their audiences.

3. Investment crowdfunding:

In this type of crowdfunding, project investors receive a share in the social capital of the company that implements it.

As soon as the project has received the necessary funding and is launched, investors make a profit.

This is why, in investment crowdfunding, the company developing the project must be capable of distributing shares or benefits among the crowdfunding participants.

Investment crowdfunding has emerged as an alternative to traditional financing for startups and small businesses.

By offering equity or debt-based investments, investment crowdfunding allows entrepreneurs to raise capital from a larger pool of investors without needing formal IPO or venture capital funding.

This approach provides access to funding and creates a network of stakeholders who can provide strategic guidance and support.

4. Credit crowdfunding:

Leveraged crowdfunding, also known as crowdlending, consists of a funding system whereby contributors or investors providing funds are rewarded in the form of interest with an attractive return plus the return on the initial investment.

Borrowers, companies, or individuals applying for a loan receive a more attractive income, so this crowdfunding type is attractive to both parties.

Due to these factors, crowdlending is gaining popularity over other, more traditional funding methods and showing great growth worldwide.

5. Crowd Factoring:

This type of crowdfunding is also known as collective factoring or invoice trading and serves as an alternative way for companies to discount promissory notes.

The reward investors receive is the return on invested capital plus interest, based on what has been agreed with the company.

Through crowd factoring, issuing companies obtain a source of financing for trade receivables pending collection.

This type of crowdfunding is very interesting for small and medium businesses.

Conclusion:

Crowdfunding is a direction that will continue to develop actively because such platforms bring great benefits to people and allow them to realize their ideas.

Therefore, if you have ever thought about implementing your business idea, but do not have enough funds, use crowdfunding.

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The 3 Best Strategies To Scale Up Your E-commerce Business

There comes a point in the life of every e-commerce entrepreneur when things plateau. Sales are stagnant, and revenue doesn’t seem to grow.

At this point, changes need to be made to scale your business to get to the next level. Scaling up your business is key to earning more and staying ahead of the competition.

You don’t need to make a complete overhaul of your e-commerce business, but a few changes here and there will make a big difference.

The 3 Best Strategies To Scale Up Your E-commerce Business: eAskme

From adding features to your website to automating your warehouse operations, these changes will add to your success.

In this article, we will go over several of the changes you need to make to scale your business.

1 - Streamline your operations

When you’re ready to take your e-commerce business to the next level, streamlining your operations is the first step.

Many e-commerce stores are not operating at maximum efficiency, and this leads to wasted resources and lost opportunities.

A poorly designed workflow ends up leaving a lot of money on the table.

Let’s start with inventory management.

You need a good system to keep track of what you have in stock. This helps you avoid selling products that are out of stock and having too much stock of items that don’t sell much.

Your shipping may also need an overhaul.

The goal is to get products to your customers as quickly as possible. Look at different Texas couriers to find the right one that fits your needs and budget.

2 - Expand your product line

Over the years, you should have accumulated a lot of data.

This data may show you what your customers are looking for but that you currently are not offering.

If you add some of these items to your product line, you can make a lot more revenue.

You can also look at what’s popular in your market and think about how you can offer something unique and make some products that fit those ideas.

A good way to do this is to analyze trends in your market.

It’s also not a bad idea to trim down your product line and replace items that are not selling well with new ones that have more promise.

If some of your products are out of date, then new ones will sell more frequently.

3 - Tap into multichannel selling

Consumers are shopping in many different ways these days.

Since most people shop on their mobile, they might not be making purchases from your website. This means that you have to be set up across different channels to capture those customers.

An example would be selling your products through the Fulfilled by Amazon program to reach millions of customers per day.

Amazon is mainly third-party vendors such as you that upload their product descriptions on their platform and then let Amazon handle the rest.

Think about adding a checkout application to your social media profiles so people can buy directly from here without needing to go to a checkout page on your site.

Still have any question, do share via comments.

Share it with your friends and family.

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Why Choose a Project Planning Whiteboard?

In project planning, the right tools can make all the difference. One such tool that has been gaining popularity in recent years is the project planning whiteboard.

This solution is not only a visual aid but also a collaborative platform that can significantly enhance project management.

Let's explore the reasons why you should consider using a project planning whiteboard in your workflow. But first, let's introduce the underlying system that empowers this efficient tool.

At the heart of effective project planning lies Planfix, a management system that revolutionizes how companies operate.

Why Choose a Project Planning Whiteboard?: eAskme

Planfix is not just a collection of separate blocks or siloed modules. Instead, it's a unified system that seamlessly connects all aspects of your business.

This connectivity means that data flows smoothly from one process to another, eliminating the need for manual data transfer and reducing the chances of errors.

The advantages of using Planfix are manifold. One of the primary benefits is that data is readily available to everyone who requires it for their work.

Whether you're part of the sales team, project management, production, or support service, Planfix ensures that essential information is at your fingertips.

This feature significantly enhances efficiency and collaboration among teams. With all your company's data accessible in one place, you can manage it more effectively, leading to informed decision-making and streamlined operations.

But why a project planning is a valuable addition to your project management toolkit?

Advantages of Visual Project Planning:

Visual project planning offers numerous advantages for teams. It allows you to:

• Enhance Clarity: Visualizing project details and progress on a whiteboard improves clarity, making it easier for team members to understand their roles and goals.
• Encourage Collaboration: The whiteboard serves as a central point for collaborative discussions, brainstorming, and problem-solving, promoting teamwork.
• Real-Time Updates: Changes to project plans can be made in real-time, ensuring that everyone is on the same page and minimizing miscommunications.

Incorporating a project planning whiteboard into your workflow alongside Planfix can be a game-changer for your project management efforts.

It combines the power of visual thinking and Planfix's unified system, resulting in more efficient project planning, execution, and overall success.

Collaborative Features and Benefits:

Project planning whiteboards offer an array of collaborative features that can significantly benefit your project management efforts.

These features cater to various aspects of teamwork and help streamline the planning process:

• Real-Time Collaboration: Whiteboards allow team members to work together in real-time, regardless of their physical locations. This feature promotes instantaneous feedback and decision-making, leading to improved project efficiency.
• Visual Task Management: Visual elements on the whiteboard make it easy to assign tasks and responsibilities. Team members can see at a glance who is responsible for what, reducing confusion and overlaps.
• Transparency: By displaying project details in a clear and accessible manner, whiteboards promote transparency. Everyone on the team has a shared view of the project's status, reducing misunderstandings and promoting accountability.
• Flexibility: Whiteboards are highly adaptable, allowing you to customize them to fit your specific project needs. Whether you're working on a short-term project or a long-term endeavor, whiteboards can be tailored to your requirements.

Integration with systems like Planfix offers a dynamic and efficient solution that takes your project management to the next level.

By combining the advantages of visual project planning with the power of Planfix's unified system, you're not only investing in a smarter way to manage projects but also ensuring that your team stays on the same page, leading to greater project success.

Integrating Whiteboard into Your Workflow:

The true power of a project planning whiteboard is realized when it seamlessly integrates into your workflow:

• Efficient Planning: The Planfix system ensures that all project data is readily available for your whiteboard. This means you can plan your projects efficiently with accurate, up-to-date information.
• Automated Updates: Changes made on the whiteboard can be automatically reflected in Planfix, ensuring that all team members are working with the most current information.
• Task Assignment: The whiteboard simplifies task assignment and tracking, and these tasks can be directly linked to Planfix, making it easier to monitor progress.

Conclusion:

By choosing a project planning whiteboard, you're investing in a more efficient and collaborative project management process that can help you meet your goals more effectively while minimizing the risk of errors and enhancing overall project success.

The future of project planning is visual, collaborative, and integrated, and you can be at the forefront of this transformative approach.

Still have any question, do share via comments.

Share it with your friends and family.

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Can SMEs Benefit from Google Ad Services? Let's Find Out How!

We bet you might have been bombarded with some ad whenever you browse the internet.

The ads you see flashing at the top when you look for some product or service result from Google Ad Services. Businesses are earning millions every year from Google Ads.

You must wonder whether this revolutionary tool could help generate revenue for SMEs. Well, it certainly can.

Below are 7 ways in which Google Ads can elevate your business.

Can SMEs Benefit from Google Ad Services? Let's Find Out How! : eAskme

1. Target the customers effectively:

Through Google Ads, you can target appropriate customers by strategically placing adequate and relevant ads.

A variety of options are available for customization. It includes age, time, location, keywords, device type, language, and frequency.

Targeting the audience using these customization expands the chance of generating high-quality leads.

Your overall digital marketing solutions become more successful than ever through appropriate targeting.

2. Pay only for the results:

If you're unaware of the concept of PPC (Pay-Per-Click), read on.

PPC is a model where you pay only when there's a click on the ad. SMEs can benefit hugely from this model as they only have to pay for the results.

You no longer have to spend hugely & keep waiting for the magic to happen.

However, to drive more conversions, set a well-planned ad campaign.

It can surely increase the ROI within a limited time.

3. Growing your business:

The flexible and scalable nature of Google Ads allows it to accommodate all kinds and sizes of businesses.

When your business eventually gains traction, its marketing goals shift.

This is when you should revamp the advertising strategy to meet your current needs.

Helium Marketing's Google Ad Services offers a range of bidding strategy formats and targeting options to acquire new customers.

Never fall into the habit of setting it and then forgetting.

Beating your competitors is only possible when you regularly optimize the landing pages, keywords, and ads.

4. Keep an eye out for the competitors' moves:

Google Ads is like an open book. You can take notes on what moves your competitors are making.

For instance, the keywords they're bidding for. Analyze their strategy, take inspiration, if needed, and plan your next course of action accordingly.

You could bid for a higher CPC on the keyword your competitor is bidding for.

Also, this data can help you target a particular customer base, switch to new bidding strategies such as CPA or CPM, or enhance the content quality of ads.

5. Data-driven approach:

Since SMEs run short on capital, they must use whatever they've got in the most calculated manner.

Google Ads Services allows such enterprises to make data-driven investments based on the campaign's performance.

Data analysis could assist you in identifying potential areas of improvement, campaign optimization, and resulting in positive ROI.

6. Establish a connection with the customers:

Your business may miss out on possible conversion possibilities when Google ads provide traffic to your website, but none of the visitors engage with it.

By showing banner advertising to those visitors on other websites or apps, Google advertising enables you to "re-target" them.

For clients who visited a particular service or product page but did not make a purchase right away, you may develop re-targeting advertising.

These advertisements may be video, image, and text or dynamic ads that follow the user across a website.

Re-targeting effectively can allow you to maintain contact with leads even when they aren't actively looking for your business.

7. Gain knowledge:

You'll get access to a wealth of valid Google Ads data as you keep score of KPIs and assess your progress.

By analyzing, You can gain the necessary knowledge about your target market's behaviors and engagement strategies by analyzing this data.

You'll see revelatory patterns start to appear. You'll learn more about your clients and observe your marketing plan's effectiveness.

Without investing money in data collection, you'll gain more knowledge about your sector and market.

Even brand awareness can be easily measured.

This increased knowledge base is a priceless bonus that will aid your strategic planning and future decision-making.

Conclusion:

In conclusion, Google Ads offers small business owners a robust advertising platform to help them expand and find new clientele by leveraging the advantages of relevance, quality, targeting, cost-effectiveness, measurement and optimization, transparency, flexibility, and scalability.

Still have any question, do share via comments.

Share this post with your friends and family.

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Add Social Media Links to Your Google Business Profile: How?

Google now allows businesses to add social media links to their business profiles. It will improve the social outreach of your business and help small businesses.

Before this update, businesses could not add social media links to their Google Business profiles.

But now you can easily add your social media links to your Google Business profile.

You can add social media links to your Google business profile and edit or remove them whenever you want.

Your social media information will also start displaying in Maps and Google searches.

Now you can manage your social media profile links in your Google Business profile.

Social Media Links on Google Business Profile Update:

Now Add Social Media Links to Your Google Business Profile: eAskme

The Google Business Profile Help page has published a list of social media links you can add to your business profile.

You can add the following social media links to your Google Business Profile:

• Facebook
• X (Twitter)
• Instagram
• Pinterest
• LinkedIn
• YouTube
• TikTok

How to Add Social Media Links to Google Business Profile?

• Go to Google Business profile.
• Click on Edit.
• Click on Business Information.
• Click on Contact.
• Go to “Social Profiles”
• From the drop-down list, choose the social media link you want to add.
• Update your social media address and click on “Save.”

Adding social media links to Google's business profile page is easy.

How to Edit Social Media Links in Google Business Profile?

• Go to Google Business profile.
• Click on Edit, choose Business Information, and click on Contact.
• Go to “Social Profiles.”
• Update the social media link and click on Save.

How to Remove Social Media Links to Google Business Profile?

• Go to Google Business profile to remove social media links.
• Under social profiles, click on the “trash” icon to remove the social media link.

Why Adding Social Media Links to Google Business Profile is Important?

Small businesses or local business owners can optimize their Google business profiles by adding social media profile links.

People are more interested in connecting with businesses through social media profiles.

Social media links in business profiles will make it easy for users to find your social media presence.

Conclusion:

Google may also update your social media links to your business profile automatically.

Businesses in selected regions can now add social media links to Google Business Profile.

It is expected that Google will allow businesses worldwide to use this feature in the coming days, weeks, or months.

Still have any question, do share via comments.

Share this post with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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