Retargeting Ads: How it works?

Ads retargeting is an essential part of ad campaigns. You must understand what Retargeting is. How can you use success retargeting strategy for your business?

Google first addressed retargeting in 2010.

Now, businesses are using ad retargeting in a much more significant way.

Retargeting Ads: eAskme

Is there no option you should use retargeting ads or not?

Ads retargeting is a must.

Now the question is, how should you use retargeting for your paid campaigns?

Whether a newbie or an expert marketer who wants to improve your retargeting strategy, you should know how to create retargeting campaigns.

Importance of Ads Retargeting:

Retargeting ads are pretty beneficial for eCommerce sites.

The eCommerce industry has a 0.7% to 4% conversion rate, which is relatively low. Low attention span is the reason. When people scroll a lot, they usually forget the product they are interested in. Therefore, retargeting ads help improve your marketing strategy.

People visiting your page for the first time may not be interested in purchasing anything.

For example, if only 4% of visitors want to buy from the site, then the rest, 96%, are not easy to convert.

If your retargeting ad tells people to buy your product, it will not yield any good results.

Your "Buy Now" retargeting ad will not make 96% of people convert.

What makes the retargeting ad successful?

• Audience behavior segmentation.
• Choosing the best ad platform.
• Serve the right audience to pitch the right message.

How Retargeting Ads Will Help You?

The retargeting ad is unsuccessful if it only pitches to people "Buy Now."

A successful retargeting ad will follow the next buying decision step.

Your retargeting ad should understand what your customer is looking for and the steps to help him make the final purchase decision.

To make it work for you, you need a remarketing strategy.

Tagging:

Tagging is the first thing you need to take care of when running retargeting ads.

Tags are helpful when you are targeting customers on apps or websites.

Each ad platform has a different pixel for retargeting ads.

Here are the most popular ad platforms for retargeting:

• Google Ads
• Facebook/Meta Ads.
• Twitter Ads.
• Microsoft Ads.
• Instagram Ads
• LinkedIn Ads.
• Twitter Ads.
• Snapchat Ads.
• TikTok Ads.
• Pinterest Ads.

Adding too many pixels to your website can slow down your website.

Therefore, it is best to use Google Tag Manager for effective management.

How do Tags Work?

Tags help to identify user behavior on your website. And use this data for ad targeting on different platforms.

The best thing about using tags is to get rid of third-party cookies. Google has already announced that the brand will remove third-party cookies.

This change has increased the need for retargeting ads.

Create Targeted Audiences:

The absence of third-party cookies will impact the ad retargeting.

Instead, you will need first-party data such as email address, contact number etc.

After collecting first-party data, you will have limitless segmentation opportunities such as;

• How do visitors come to your website or blog?
• How long do visitors stay on your website?
• What action visitor has completed?
• What products or categories have they viewed?
• Have they purchased anything?
• How much have they spent on watching videos?
• What offers have they found interesting?
• How have they engaged with your social media pages?

Be creative when creating retargeting ads to remarket your business.

Upload visitors' information on ad platforms to retarget users.

You can upload:

• First Name and Last Name:
• Email Address
• Phone Number
• Address, etc.

You can easily retarget the audience when your data matches the ad platform.

With the help of pixels and tags, you can easily create an audience based on behavior.

You can create remarketing lists after linking your Google ads account with your YouTube channel.

Message:

Once you understand your audience, choosing the right message is next.

Use different messages for different audience segmentations.

Dont look for the sale but look for the process that can lead the user to make the purchase.

Here is what you can do in different scenarios:

• For Product Awareness, create an informative page and lead the visitor to that page.
• Use qualifying factors for retargeting ads and make them download whitepapers.
• Lead people to lucrative offers once they complete an action.
• Don't use push marketing. Ads retargeting is about Pull marketing.
  

Ad Platform:

After choosing the tags, pixels, audience, and message, the next step is to choose the right ad platform for retargeting ads.

I have already shared the major ad platform for retargeting.

How to find the best retargeting platform for ads?

You can find the answer with these.

Critical Demographics of your audience.

Pages where the audience spends maximum time.

Why are you collecting user information?

The message you are sending to your audience.

You will find the answer to these questions when you dig deeper into user behavior and understand buyers' personas.

And with that answer, you will find the best retargeting ad platform.

Conclusion:

Use the above tips to see growth in conversion and revenue.

In the past few years, retargeting options have changed a lot.

Now, it is necessary to align retargeting with users' expectations.

Keep an eye on what is changing in the ads and marketing industry. It will keep you updated with the changes in retargeting strategies.

Still have any question, do share via comments.

Share it with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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Google’s Pomelli AI Marketing Tool: How to Use It for Marketing Campaigns?

Google Labs launched Pomelli AI for marketing. It is an experimenting tool from DeepMind AI and Google Labs. It extracts business DNA from your website and generates brand marketing campaigns.

Marketers and bloggers can use Pomelli AI to generate branded content for their businesses. It helps SMBs to generate content for social media campaigns.

Pomelli AI is available in the United States, New Zealand, Canada, and Australia. It is only available in English.

Here is what you must know about the Pomelli AI Marketing Tool.

Pomelli AI Marketing Tool:

Pomelli uses your website address to scan the content, extract business DNA, and create content for social media marketing campaigns.

You can prompt your own campaign with the text. It also provides suggestions to improve your branded content campaign. It is easy to edit images, add text to images, and use the final version on social media.

How to Use Pomelli AI?

• Go to the Google Labs Pomelli page.
• Click on “Get Started.”
• On the “Welcome to Pomelli” screen, click on “okay.”
• Click on “Let’s Go.”
• On the next page, enter your website address, www.easkme.co.uk, and click on “Continue.” It will scan your website.
• Now, you are on the “Generate Your Business DNA” page.
• Add details like domain name, domain, logo, fonts, colors, and images. Click on “Looks Good.”
• On the prompt page, add text to describe the campaign you want to create and click on “generate ideas.” It also provides suggestions based on your business DNA.
• Choose the idea and go to “Campaign page.”
• Now you will see 4 creatives.
• Choose a creative to work on it or add more creatives.
• Now, you can fix the layout and change the image, header, description, and call to action.
• Click the download icon to download the final version.

Now you can use it on social media campaigns.

How Does Pomelli Work?

Pomelli digital marketing AI tools generate content for SMM campaigns.

It works in 3 ways:

1. Generate Business Ideas
2. Get Campaign Ideas
3. Generate Creatives

Generate Business Ideas:

Pomelli analyzes your website address to create a business DNA profile.

Now, it suggests campaign ideas that you can use for your business.

You can either use the suggestion or add prompts to generate fresh ideas. Choose the idea and make necessary changes.

Get Campaign Ideas:

Pomelli offers AI-generated campaign ideas. It displays text suggestions with images.

You can use your own prompt to add the goal and direction of the final creative.

Pomelli AI helps you easily generate ideas and save time.

Generate Branded Creative Assets:

Pomelli creates branded assets using existing images on your website and content.

You can also upload fresh images and new content descriptions.

It is easy to edit images, change placement, and edit text using the inbuilt tool.

After that you can download your fresh creative.

Benefit to Digital Marketers:

Digital marketers need to run multiple social media marketing campaigns to engage with the target audience.

Not every marketer understands how different creatives work. Designing a new creative is another challenge.

Pomelli gives an all-in-one solution to digital marketers and bloggers.

You can generate in-house marketing creatives without the need of a graphic designer.

All you need is to use the free Pomelli marketing tool and add images with text.

Note: Your social media campaigns can make or break your brand image.

Conclusion:

Pomelli is the new Google Labs experimental tool. It is available for free. Google has released Pomelli only in 4 countries.

Eventually Google will release Pomelli tools to other countries and in different languages.

I have tested Pomelli AI's marketing creatives generator. It is an impressive tool. You can generate social media creatives within a few clicks.

FAQs:

What is Pomelli?

Pomelli is an AI marketing tool to generate creatives for social media.

Is Pomelli free?

Yes. Pomelli is free to use. It is available in beta version.

Can I Access Pomelli in the UK?

No. Pomelli is not available in the U.K. It is only available in the United States, Canada, Australia, and New Zealand.

Can I access Pomelli in languages other than English?

No. Pomelli is only available in English.

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How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide)

Do you want to run ad campaigns on the social network for a high conversion rate? Or Are you looking for the best system that will help you get better results? You may have used Facebook ad tests or Twitter ads, but have you ever advertised on LinkedIn?

When it comes to advertising on LinkedIn, most of the people have never even tried it. The big reason is that advertising on Facebook and Twitter was much more comfortable than advertising on LinkedIn.

But, here comes the change.

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide): eAskme

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Now, LinkedIn has a recreated ad serving system and made it an easy to use social media network.
LinkedIn is the best choice to target the B2B audience.

The presence of B2B networks on LinkedIn has made it the most popular professional social network.

LinkedIn has recently refined targeting options. Now it is helping marketers to target the specific set of professionals effectively.

• Want to reach marketing firms? You can target those using LinkedIn Ads.
• Want to focus on the education industry? You can reach them using LinkedIn Ads.
• Want to find interns? You can connect with LinkedIn ads.

This year B2B option is attracting businesses and marketers to use LinkedIn.

This doesn’t mean that businesses are not advertising on Facebook or Twitter, but they will focus more on LinkedIn this year.

Notable: There is one thing you should know about the LinkedIn ad network is that the ad cost will be higher than Facebook ads.

You must have the right amount of money to play with LinkedIn ads.

If cash is not the problem and you are ready to run LinkedIn ads, then you should learn some basic rules.

LinkedIn Advertising Options:

LinkedIn was extremely limited to advertisers. There was no room for advertisers to achieve their goals. But, things have changed in 2021. LinkedIn will keep upgrading its ad system to add more freedom and room for advertisers.

Now LinkedIn Ads allow you to create ads based on your target.

When advertising on a social network like LinkedIn, you must have clear goals.

To successfully advertise on LinkedIn you need to have one of the following goals:

• Brand Awareness
• Engagement
• Job Applicants
• Lead Generation
• Video views
• Website visits
• Website conversions

Now it is the time to uncover the most used objectives with LinkedIn advertising;

• Job Applications
• Lead generation
• Website visits and Video Views.

Organic engagement is also a way to reach out to the LinkedIn Audience

LinkedIn ads will cost you more money than Facebook ads. I suggest you first to choose your target and then plan your ad.

Be blunt when it comes to choosing ad objectives on LinkedIn.

No matter what objective you have, you will have five types of ads on LinkedIn:

LinkedIn ad types:

Sponsored Content ads:

Sponsored content ads work similar to sponsored content. In the sponsored content ad you will be promoting a post or page in the LinkedIn feed.

LinkedIn Sponsored content ads have the highest CPC. It is always wise that you only promote pages with a call to action.

Text Ads:

LinkedIn text ads work directly as other text ads. You can find them on the right side of the LinkedIn feed. One can also see these ads below “People You May Know” section. These ads can play a useful role in conversion.

You may need to do some tests to find which work best for you.

Sponsored InMail:

LinkedIn sponsored InMail ads will display like spam email in the inbox. But as these are under LinkedIn policies so you can boost the higher conversion with these ads.

As these ads fall in the inbox directly from the business page or personal profile, the chances are that people find them more exciting and like to communicate with the business.

Note: Make sure that you do not copy/paste the InMail ads.

LinkedIn Video Ads:

As the name suggests, LinkedIn video ads will allow you to promote your videos to the target audience. Video marketing will be one of the most critical parts of the marketing strategy this year.

• Publish video on Linkedin from Vimeo

You may need to run tests to find which video ad works best for you.

LinkedIn Dynamic Ads:

The focus of LinkedIn Dynamic ads is to engage prospects with personalized ads. With the help of dynamic ads, you can personalize the experience according to your audience.

You can use this type of ads to capture the attention of professionals. Ads will display their own professional's photo, data, company name, and title.

You can also customize the dynamic ads according to your objectives.

The main reason brands use LinkedIn dynamic ads is that it allows you to boost the audience and followers for your profile or business page.

LinkedIn Carousel Ads/Native Ads:

Carousel ads or native ads are there to attract professionals by telling them an interactive story.

Linkedin Carousel ads are helpful for those who want to share their brand story. You can use this type of ads to capture the attention of the target audience.


You may want to know about the specs and ad dimensions. Here is everything you should know about each LinkedIn ad type and objectives when creating ads on LinkedIn;

• Advertising Guidelines
• Advertising Specifications for Dynamic Ads
• Advertising Specifications for Sponsored Content
• Advertising Specifications for Sponsored InMail
• Advertising Specifications for Dynamic Job Ads for Talent Media
• Advertising Specifications for Text Ads
• Advertising Specifications for LinkedIn Display Ads

LinkedIn Audience Targeting

Time to talk business now.

• Who is your target audience? (Male/female, age/location)
• Are they working in the same industry?
• Are they upper management or lower management?
• Do they have experience of each job between 2-4 years?
• Do they are in connection with a similar brand or professional?

You must know the answer to these questions.

LinkedIn is giving invaluable targeting options, but you can only get the results if you understand the demographics of your audience.

You can target coffee table people on Facebook, but on LinkedIn, your target should be what they have worked, what they have studied and which option you want to focus.

Remember: You can target more than just Founders and CEO with LinkedIn. You can target grown not only people but also target the startups and your entrepreneurs.

You can also target;

• People looking for jobs
• Freshers or experienced
• Graduated or undergrads etc. using LinkedIn Ads.

Every minute 120+ members join LinkedIn.

How to Track LinkedIn Ad Conversion:

Only you need to know how much success you LinkedIn ad campaigns are getting.

LinkedIn ads offer various metrics that you can use to track the failures and success of ads.

I am sharing a few of the must-have conversion tracking techniques that you must use.

Event Specific Pixel:

If your goal is lead generation, then you should use event-specific pixel to track results.

You can attach. Thank you page with your form. Also, add tracking codes.

You must add conversion tracking to your LinkedIn campaigns.

Site-Wide Insight Tag:

Site-Wide Insight Tag is helpful to track the actions on your website.

It works similar to the Facebook pixel. You need to add this code on your site, and it will start tracking the behavior using LinkedIn ads.

Tip: You can also use LinkedIn re-targeting ads.

How to Use LinkedIn’s Content Suggestion:

Linkedin content suggestions will help business pages to discover what they should write about. You can use trending topics, title, and descriptions.

Content targeting helps you target the CEO and directors of your competition.

All you need is to choose the seniority, industry, and location. LinkedIn will display trending topics according to your filters.

This will help you use the trending headlines with creative ideas.

Final Words:

LinkedIn is one of the great options to target the B2B audience.

B2B marketers are using various techniques when using LinkedIn Ads. It is exciting to see how LinkedIn is helping marketers achieve their goals and what new features LinkedIn will add.

LinkedIn is ready to give more freedom to marketers to increase conversion and success.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

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If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

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Content Scoring: Why it is Important for Content Marketing Success?

Do you know what content marketing is? Maybe you do. But, do you know what content scoring is? Do you know how content scoring help to get success in content marketing? No, well don’t worry these are the questions that I am going to answer today.

The whole world is talking about blogging, internet marketing, content marketing, affiliate marketing or many other names of marketing.

To get maximum out of your marketing, you create content such as blog posts, videos, infographics, etc.

You may have seen many marketers and SEO’s complaining that their content is not ranking or conversion is zero.

What is the reason behind this?

Have you ever checked that your content is capable of ranking for the keywords or have the potential to bring visitors or boost conversion?

No!

This is the time where content scoring comes into play.

What Is Content Scoring?

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Content Scoring is a way or process to find out the potential of your content.

How you can do it or how you can score your content by assessing and quantifying its potential.
The answer is simple.

You can do it but tracking how content is performing for your business to generate leads or boost conversion.

Let’s dig more about content scoring.

What Content Scoring do for you:

Know your customers:

Content scoring helps you understand buyer personas. The most successful content on your blog or website tells that what type of content can influence buyers. Once you know buyer personas, you can effectively control them with your marketing strategies.

Analyze actions:

When you understand the buyer personas, the next thing is to track the buyer’s activity. It is your job to find out what pages or posts or products your buyers find more useful. Which type of products or services attracts more buyers or buyers try to engage with which type of content.

This will help you plan a strategy that will make the buyers engage more with your content and buy more products from your business.

Such a strategy will help you to boost traffic and ROI.

Reposition the content:

Content scoring also helps you to reposition the content. You should keep the content on top position which has a high conversion rate. Keep the average converting content ad mid-level and rest at a low level.

What are the Benefits of Content Scoring:

There are multiple benefits of content scoring.

Let’s discover them.

Content Scoring boosts the quality of your content:

When you score your content, you will spend time on adding value to already published content rather than creating post after post.

You will find ways to add more value to the content with good scoring or conversion. You can do it by adding infographics, videos, gifs, polls, etc.

Content Scoring improves your strategy:

Scoring content won’t give you results overnight. But, it helps you improve the quality of all the posts so that they can rank better and after some time improve the overall quality of your site or business.

The more help and engagement options you add in your content the more time visitor will spend on your blog.

Scoring content helps you measure user behavior:

Scoring content enables you to find out how visitors are engaging with your content and what type of content they not just promote but also want more on your site.

These help you to understand the performance of your content and reposition accordingly.

Leave an impression:

Scoring content will help you to create content that leaves an impression. When you keep the high ranking content on top position, it helps to attract more readers as well as improve the overall reputation of your site.

People find out that you are a professional and have authority in your niche.

This makes you an influencer, and you can easily influence the people.

How to Score Content?

How to score content or how to improve content scoring rate can be your next question. It is a natural process. All you need is to follow some simple steps.

Let’s see how you can score content effectively:

Lead Scoring:

Lead scoring is one of the easiest ways to find how useful or influential your content is? As the word says for itself the content that generates more leads get more score than the content with fewer leads.

Platform:

You may find it confusing to create a scoring model for your content. Let me help you here.

Create an excel sheet and write down weight, niche or field or product, attributes, keywords or queries, priority, and score.

When you create a list according to this, you will find out how your content is working.

Evaluation:

Evaluation is the essential part of content scoring. Scoring content cannot be fruitful if you do not evaluate the results or data.

Keep track of your content on a daily basis and find out on which queries or keywords it is ranking. Focus on which content piece helps you generate more revenue.

Once you follow these steps, you can easily create content or content marketing strategy to boost organic traffic, leads, and conversion.

Now you know everything about content scoring such as;

• What is content scoring?
• What are the benefits of content scoring?
• How does content scoring work?
• How to score your content?

Now it is the time to find out how content scoring plays a vital role in content marketing success.

How Content Scoring Plays a Vital Role in Content Marketing Success?

 

The whole world is falling for content marketing, but only a few can understand how to get maximum out of content marketing efforts.

Content scoring is there to help you in every possible way.

Scoring content provides actionable insight:

Content scoring provides you with all the details that help you find out where you should work on your content. It also enables you to figure out what type of content is some value or what kind of content needs some push.

You can quickly analyze the performance and decide accordingly.

Scoring Content Demands High-Quality Content:

Content Scoring makes you work on creating high quality, engageable and worthy link content. It pushes you to create content that not only satisfies your visitors but also attracts high-quality backlinks.

Gain Authority:

When you focus on content authority and work accordingly, you will create excellent pieces of content. This way you will tell the world how authoritative your content is and why people love your content.

This will attract more buyers and clients to your blog or business.

Conclusion:

Content scoring is a natural process that improves the overall quality of your content, boost engagement, increase traffic, and generate more leads. It is easy to create the content scoring sheet and score your content.

Work on improving the content quality, and you will have everything to run content marketing campaigns effectively.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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The Metaverse for Marketers: Complete Guide

It is not only Facebook that has changed to Meta, but the world is changing so much, including marketing, blogging, and business.

Metaverse is one of the most talked-about and significant technological development these days. And it is all about creating a better experience.

The Metaverse for Marketers Complete Guide: eAskme

Digital marketing is already there to help businesses market their products and services to the end customers. Now, Metaverse is coming to help businesses and marketers.

When the world is already running after Metaverse, it is time to learn everything about Metaverse, bust some myths, and help marketers.

Let’s find out how marketers can use Metaverse.

What is Metaverse?

Matthew Ball is the first person ever to imagine Metaverse. But the day Zuckerberg announced about Metaverse, things have changed, and it became the hottest topic to discuss.

Even today, Metaverse is still a hypothetical internet world that relies on virtual 3D environments. You can access Metaverse using VR headsets, Augmented reality headsets, and personal computing.

There are many things about Metaverse that do not exist. But in the future, they will develop and become available to ordinary people.

Games like Fortnite, Roblox, Second Life, etc., are some common examples of what you can experience in Metaverse.

Right now, Metaverse allows you to create a virtual avatar and travel in the virtual world or environment. You can also purchase goods to power up or style your gaming characters in Metaverse.

Metaverse and NFT: Are they related?

Non-fungible token, also known as NFT, does not have any tangible value. It also means that it cannot be replaced with anything.

These days digital art is one of the most popular types of NFT.

But, Metaverse will have more use of NFTs.

Morgan Stanley once said that the NFT market will become massive by 2030 to reach $56 billion. And it will happen because Metaverse can create massive demand.

As more people use virtual avatars, the demand for more unique avatars will increase. People will spend hundreds and thousands of dollars on Metaverse avatars to make the appearance attractive and appealing. The same way virtual fashion market will boom.

The Fortnite market is the perfect example of its success.

If you do not know how Metaverse will impact business and marketing, you are already living behind your time.

The Metaverse is an inevitable development based on the idea of when.

The Metaverse will leave a massive impact on marketing. Some of these you can already see.

VR:

VR or virtual reality is already there.

We have been following VR technology for more than a decade. Gaming technologies have massively used VR.

Virtual reality is everywhere, from product research to the sale of services and products.

VR gives the ability to the team members to actively participate in product research and development.

Customers also like virtual reality as they feel connected with the complete process. In the coming decades, generations will be sharking hands with more technological advancements.

Augmented Reality:

Augmented reality is one step ahead of virtual reality. Pokemon Go and smart glasses are the best examples of augmented reality.

Augmented reality has made it possible for smart devices to collect data and enhance user experience.

With The help of Augmented reality, buyers can interact with services and products. You are not leaving your real world when using augmented reality.

Branding in The Metaverse:

Metaverse will bring more business, marketing, advertising, and branding opportunities. You can use virtual billboards, message boards, virtual avatars, and merchandise to market everything.

NFT is also helpful in this branding. You can create customized spaces and avatars like cities, islands, stores, and houses to improve branded virtual content for the customers.

According to Cathy Hackl, it is not easy for brands to create virtual merchandise. Yet brands like Gucci and Chipotle are doing it.

Virtual Popups:

Popup shows are pretty common for businesses. You can put all your products and services in virtual popups.

Marketers can use virtual popups to build a network or market products or services online. Virtual popups improve your chances of reaching a broader audience.

Virtual position can easily change and grab more eyeballs. It is best for you as you do not need real-world shops and save a lot of money and effort.

Virtual Classes or Training:

YouTube has already taught the world how to use recorded videos and Live streaming to market products and services. Metaverse can make virtual classes and train more impacting.

The virtual world is helping students to get a Real-world environment in metaverse classes. Marketers can use virtual training to educate team members and run product demonstrations.

Metaverse events:

Meta has launched a virtual event where people can enjoy the singer.

Metaverse events are gaining popularity, and this is a sign that brands can use metaverse events to promote related products and services.

You can also host metaverse events to influence your targeted audience.

Metaverse Marketing FAQs:

What is the Metaverse?

The Metaverse is the most advanced version of virtual reality and augmented reality. In Metaverse, users will have real-time experience and interact with virtual reality.

Why is Metaverse important for marketers?

The Metaverse is the next platform where markets can connect with the virtually available audience. It will bring more opportunities for businesses to grow and expand.

How to monetize Metaverse?

Businesses can monetize Metaverse by creating popup events, virtual classes, and virtual merchandise.

Who is building Metaverse?

Companies like Apple, Meta, Epic games, Niantic, etc., are building their Metaverses.

Conclusion:

Metaverse will take a long time to become that effective and realistic. But it doesn’t mean that you should not prepare for it.

You should start investing in augmented reality ads and virtual reality ads.

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Why Use Whiteboard Videos & How To Create Them

Unless you have been living somewhere far away from civilization, you are perfectly aware of the importance of digital marketing.

In addition to that, you constantly need to follow new trends and use new tricks that can drive your online business towards success.

Why Use Whiteboard Videos & How To Create Them: eAskme

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Today we are going to be talking about one specific trend that is becoming increasingly popular. It is also fairly new, although we can all agree that it has been around for a while.

Yet, the popularity of this technique most certainly cannot be ignored and if you are running a business in 2026, you definitely need to become aware of the trend that I am referring to and then decide whether you want to use it or not.

While I am sure that you will decide to use them, I cannot speak on your behalf.

Here is, however, what I can do.

I can inform you about some of the reasons why you should use this technique, i.e. whiteboard videos.

Then, I can also give you a few tips on how to create an effective one, so that you can be sure that the video will be successful in engaging your audience and influencing their purchasing decisions.

Let us take it one step at a time and start with the reasons why you should use whiteboard animations.

Reasons To Use This Technique

One of the most significant reasons why people decide to use whiteboard videos is because they might want to convey a complicated idea to their audience.

While there are other methods you can use to get your message across, the truth is that whiteboard videos can be much more effective than, say, the written word.

This is because complex ideas are not only easier to convey, but also to understand, when they are explained through a whiteboard animation, where you can talk instead of write about those specific ideas.

If you don’t know precisely what whiteboard animations are, this should be of help: https://en.wikipedia.org/wiki/Whiteboard_animation

Even if the ideas that you are trying to convey aren’t that complicated, you will probably convey them more easily through videos.

This is especially correct if you have various different messages to convey and it’s difficult to get them all across through the written word.

The number of your messages and the complexity of those aren’t the only reasons why people use this specific technique, though.

Research shows that people are more attracted to videos these days.

Animations will grab their attention and hold it, which increases the chances of turning those viewers into actual customers.

As I am sure that you want to keep your audience engaged for as long as it takes to spark their interest into your products or services, I have to say that whiteboard videos can be the perfect tool to do that.

If you are planning to use humor in your presentation of a particular service or product, or if you want to get your whole brand represented through humor, chances are that you won’t quite be able to do that through the written word.

On the other hand, whiteboard animations will be highly effective in this regard.

Getting a few laughs can certainly help your brand, so if that’s what you’re aiming at, you should use these videos.

Of course, it depends on the topic, so don’t try to add humor where it is unnecessary.

Social media marketing is probably a huge part of your entire digital marketing strategy.

Well, can you imagine your social media filled with texts and articles?

Okay, you probably can imagine it, but the point is that people will be rather reluctant to read those.

On the other hand, a whiteboard animation video will be the perfect format for your social media platforms, which is another important reason why people use it as part of their online marketing strategy.

How To Create A Whiteboard Video

After realizing just how useful this technique can be for your business, you will probably start thinking about how to create a whiteboard video and start using its advantages right away.

You might think that this is extremely complicated and that there is absolutely no way you will be able to do it, but let me tell you right away that this is entirely wrong.

In fact, everyone can easily create a whiteboard video with a minimum amount of effort.

Of course, you’ll need to put a lot of effort into the whole idea, since you want the animation to be effective.

As for the technical part of it, though, it will be a piece of cake for everyone.

There is, however, one thing that you will need in order to ensure that the technical process is a piece of cake.

Simply put, you will need to find the right software that will make this creation process easy for you.

There are quite a lot of different software pieces out there, but it should go without saying that not all of those will be amazing and not all of those will provide you with the quality you want and deserve.

That’s why you will have to be pretty careful when choosing your software piece. Make sure to get it from a reputable brand.

After you have found the right software, you will need to think thoroughly of the video you want to create.

Remember, it should be engaging and it should convey your message rather clearly.

When you learn how to use your software, which won’t be that difficult if you have made the right choice, you will just keep getting better and better at creating engaging and amusing animations.

Keep in mind that the idea is always the most important thing here and that no tool and no piece of software will be able to help you if you don’t put enough thought into the whole idea.

If you have question or suggestion, feel free to drop in comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Other Handpicked Guides for you;

• Best Video Editing Softwares for Marketing?
  
• What are the Effective Video Marketing Strategies?
  
• How to Take Advantage of YouTube Marketing?

Top 10 Remarketing Lists to Improve PPC Campaign Performance

As a PPC manager, your job is to reduce waste budget, improve campaign performance, and target users with intent.

To solve this, you need the 10 remarketing lists. These will help you empower your search campaigns. You can optimize your ads according to the target audience. You get to choose who should see your ad, align the brand message, and set bids.

The depreciation of cookies and increasing privacy laws force you to choose the first parts of data as the tool to fuel your PPC campaigns.

With remarketing, you can retarget users with high intent. It is better than shooting in the dark.

When it comes to remarketing lists, most PPC managers feel exhausted as they do not know how to collect, segregate and use first-party data.

It is necessary to understand how you can manage first-party data before using it for remarketing.

To give you a better picture, here are the top 10 remarketing lists that you must use to boost PPC campaign performance.

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1. Encourage Engaged Users to Act:

If you are running YouTube ads for your brand, then you need to target an audience that has engaged with your videos. Create a call-to-action for your users.

YouTube ads are the best at video marketing. They raise awareness, boost engagement, increase subscribers, and enhance brand presence. But the question is how your ad can get new users with high intent.

To solve this, you need to follow this remarketing list for YouTube:

• You can create multiple types of remarketing lists in Google Ads.
• You need the following when creating a remarketing list for YouTube videos:
• Link the YouTube channel to the Google Ads account.
• Use lists in other ad campaigns.

How to Setup YouTube Remarketing List?

• Go to Tools
• Click on “Shared Library”
• Click on “Audience Manager.”
• Click the “+ YouTube Users” button to segment the YouTube marketing list.

Now, you see the various options to leverage YouTube video remarketing.

Here are the options:

Views to Video with options like view any video, view particular video, view any video (as ads), view certain videos (as ads).

• Subscribe to the channel.
• Visit the channel page
• Like any video
• Add video to playlist
• Share of video

Use further options to increase the segmentation level.

Use these YouTube remarketing segment list to “Observation only” section in Search campaigns. This will give you a better picture of how many users are going to engage with your videos.

You can also create new ad campaigns for new users or first-time viewers.

This way, you can target new users with new ad campaigns and already interact with users with a remarketing campaign.

2. Filter out Meaningless Traffic from PPC Campaigns:

Your awareness campaign can attract users who are not interested in your services or brand. Sometimes your ads also send traffic to irrelevant pages.

User visiting the following pages is called low-quality traffic:

• Advertise with us
• Careers
• Customer support
• Investors
• Testimonials
• Sitemap

Users spent less than 2 seconds on your website.

Exclude these users and traffic from your ad campaign.

3. Use First Party Data to Create a Lookalike Audience:

Creating a lookalike audience is the best use of first-party data. If you are new to Google Ads, then you can burn your budget like anything on attributes and affinity audiences.

Small businesses often suffer from overspend in ad campaigns.

This is where you need the first part data. It is more critical than third-party data.

You can use it to create a lookalike audience.

Here is how you can do it:

• Create a remarketing list of past sales from Google Analytics and Google Ads.
• Upload your data to Google Ads.

Google Ads needs data based on size to give you the option to create a lookalike audience. You can use a lookalike audience on ads from Search, YouTube, or Display.

Recommendation: Use Google Analytics data to create a remarketing list. Tag your website with Google Ads Tag or Google Analytics.

It gives you better filtering and segmentation options.

4. Remarket with higher bids:

Increase the bid for those users who have already qualified for your product.

Segment these users and optimize ad bids to manage your account efficiently.

To ensure that you have a remarketing list for users who have not purchased from your brand or service.

Choose users who have:

• Made it to the checkout page.
• Visited a minimum number of pages.
• Spent already.
• Visited high-converting categories.

Now, add these audiences to your search ad campaign with a higher bid.

You will spend more on a qualified audience because they are interested in your product or services.

How to do that?

• Go to the Search campaign.
• Go to “Audiences.”
• Choose “Observation” to target new users for your brand.
• Increase bid.
• Under “bid adjustment,” increase the bid percentage.

Now track the audience’s performance and make necessary changes to the bid after some time.

Increase Ad Budget for Audience in Micro Conversion Stage:

Like the remarketing list for the audience who interacted with your website, you need to increase ad spending for the audience who have completed the micro-conversion stage.

What is micro conversion?

• Registration
• Download eBook
• Signup for webinar
• Request a free sample
• Sign up for the email newsletter

These display the user’s interest in your brand or products.

When you increase the ad budget, you spend more on search campaigns to remarket to interested audiences.

You should spend more on re-targeting ads when you have qualified users in hand.

Campaign for Cart Abandoners:

You need a new ad campaign for cart abandoners. You should not mindlessly use the Maximize Conversion Value bidding strategy. Because it cannot set maximum ceiling values, and is not suitable for all users.

The best thing about this strategy is that you are targeting users who are ready to pay to purchase from your brand.

Create a URL-based audience from Google Ads or analytics.

Now, you can create a new campaign and duplicate it for any other campaign. Only use cart abandoners when targeting those users. Do not use the duplicate copy for every ad campaign.

• Set the bid to Maximize Conversion Value.
• Set target return on ad-spend.
• Set the target or leave the option blank.

Create Offers Based on Timeline:

Create the latest 3 different ads for cart abandoners based on the number of days.

For example, offer maximum discount within the first 3 days, then reduce it by 10% from the 3rd to the 5th day, and then reduce it to 30% for the last two days.

In this example, you set the offer for 7 days.

How to do that?

• Go to Google Ads
• Set days in the “membership duration.”
• Create different ad groups for different lists.

Promote Related products:

Based on user behavior, promote related products. It is a way to create returning customers.

It is an effective remarketing strategy. Create a list of past purchasers and segment them by product group. Now choose the relevant products to remarket them.

Create a remarketing list of users who have purchased from you—Remarket similar or related products to encourage them to spend more.

It is a way of using dynamic marketing ads or Google shopping ads.

Exclude Past Purchasers:

You should know when to exclude past purchases from your list.

It is necessary to ensure spending efficiency. It is required to ensure that past purchasers do not see the ad for the same product again. This creates bad impression.

How to do that?

• Go to “Exclude Audience Segments.”
• You can also bid only for new customers.

Use High Value customers and Brand Advocates:

Use your high-value customers, brand ambassadors, or advocates.

Here is the remarketing strategy that you should follow to do that:

• Create a discount referral program.
• Offer a discount for a positive public review.

Give your customers more reasons to purchase from you. Referral program is a great way to ensure that your product gets recommendations.

Conclusion:

These 10 remarketing lists only work when you use them with intention and optimization. Success depends upon segmentation and bids strategy.

You need to create a remarketing ecosystem that treats different audience segments with different strategies. You should use different ad campaigns for new customers, existing customers, and car abandoners.

Segmentation helps you get away from the negatives of broader targeting. The performance of your PPC campaign largely depends on segmentation and intentional remarketing.

Other helpful articles:

• What is a PPC Agency
• Boost PPC Campaign Performance
• Google Ads Script 

Data Clean Room: Power in Cookieless World for Marketers

Do you want raw data to clean data to run ad campaigns? Of course, clean data. It is where the data clean rooms come into play.

In modern cookieless marketing and advertising, the data clean room helps you build a connection between your campaign and the target audience.

Data privacy has forced the brands to shift from cookies to cookieless businesses. Google and other platforms do not use cookies the same way they did earlier. Data scraping is against data tracking regulations.

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Google said that it will not end the use of cookies, as they are necessary for its business. This turn has made everyone question whether data clean rooms are necessary or if everyone can step back from cookieless tracking.

Every website is displaying cookie warnings or consent, which makes users think about whether they want to visit the website again or not. When users reject cookie consent, it limits the business’s access to data necessary for marketing.

Modern users are aware of the privacy issues and use of cookies. To protect their privacy data, most users choose to reject cookie consent.

Data clean rooms have become a necessary tool to collect user data and build connections with the ad campaign without cookies. It never asks for identifiable information and still helps ads collect enough data for marketing.

With Data Clean Room, advertisers and marketers can analyze and extract meaningful insights while following the privacy regulations.

As I have said a lot about data privacy rooms, let’s find out what they are, their challenges, limitations, and alternatives.

Data Clean Room:

Data Clean Room works as software that allows marketers to match ad data with ad campaigns. Facebook, Google, and Amazon use similar technology to share PII raw data.

It is the easiest way to offer advertisers and brands access to clean data based on their ad performance.

Clean data is the combination of ad platform data and customer-owned data.

Due to privacy laws, brands are not allowed to collect user data directly.

Data clean rooms use your ads as a format to collect data from engaged users. The more users engage with your ad formats, the more data it can collect.

This helps marketers to use datasets without worrying about raw data and privacy laws.

It is beneficial for advertisers as they get a clear picture of what type of ad impressions, engagement, leads, and sales the ad is making. You can check it in your ad performance dashboard.

For example, I have spent $1,000,000 on ads to collect data and measure the performance. I then uploaded the first-party data to Google’s Ads Data Hub to analyze the performance. This gives a clear picture of how data works on different ad sets.

Google Ads Data Hub:

Google Ads Data Hub is a solution to marketers’ worries.

You can provide data to check Google-specific ad analysis, such as audience segmentation, frequency, and measurement.

The best way to use Google Ads Data Hub is if you run multiple ads across Google platforms. You should also use your first-party data.

It is an API that links your data with Google.

Google stores your data and analyzes it to give you a clear picture of your ad campaign and audience segmentation.

Data Clean Room Limitations:

 

First-Party Data:

First-party data often lacks a considerable amount of information. It is hard to collect first-party data.

Beneficial for Large Players:

Google, Amazon, and Facebook control the maximum user data. They can easily influence the advertiser’s decision and analytics.

Direct-to-consumer:

Brands also have access to data to use as a marketing advantage. At the same time, it has no connection with real-time customers.

Single Platform:

Each data clean room works for its dedicated platform only. This limits data sharing across the largest data hubs like Google, Facebook, and Amazon.

How to Choose the Best Data Clean Room?

Your choice of data clean rooms clearly depends upon your ad budget.

The more you spend, the better data you will have.

If your target audience is on Google, then you should not spend your budget on Facebook.

But if your target audience is on Amazon, you should not spend it on Google.

Data Clean Room Alternatives:

Data clean rooms are not the only solution to cookieless marketing.

There are other alternatives that you may consider for collecting and utilizing data for ad campaigns.

Browser-Based Tracking:

While brands cannot do that by themselves, Google claims to do it better. Federated Learning of Cohorts (FLoC) collects 95% of data from the Chrome browser.

While collecting this data, Google ignores anonymous groups, user identities, and other privacy-related data.

It is a way for Google to collect data using its own browser technology.

Universal IDs:

Google’s privacy sandbox assigns universal IDs.

With these, you can use customer data across ad platforms without collecting personal data or email IDs.

Universal IDs must make the distribution of data easy.

Future of Data Clean Room:

Data privacy law requires that you disclose the information to the user that you are tracking. Users can or cannot give consent to it.

If users deny the privacy pop-up, then you cannot collect the data. It lets walled gardens like Google and Facebook rule the data industry.

The need for omnichannel data clean rooms is rising. But due to competition, major wallet gardens do not share their data with others.

Conclusion:

A Data Clean Room is necessary to build a connection between the target audience and the ad campaign.

Privacy law requires that you not collect user data without consent; this is where data clean rooms can help you, as you collect data only from engaged users.

Different ad platforms do not share data, which can cause anomalies in the same data at different ad platforms. It is best that you build first-party data strategies to collect data that will help your brand.

Use that data to plan marketing campaigns.

FAQs:

What is a data clean room?

Data clean room software collects data from ad campaigns or technologies owned by walled gardens.

Who owns data clean rooms?

Right now, major brands like Google, Facebook, and Amazon have their own data clean rooms.

Can I use data clean rooms on cross-platforms?

No. Platforms do not share their user data with others.

Other helpful articles:

• YouTube Marketing Guide
• Metrics that Matter for Your Marketing Campaigns
• 5 Facebook Tests to Improve Your Campaigns